Mentors can be of great benefit throughout a person’s professional life. They are encouraged and — through most Chapters — offered to APR candidates. If not, candidates are encouraged to seek an existing APR to provide guidance and feedback.
APR mentors often have the greatest impact in Panel Presentation preparation. Below are a few suggestions:
The APR mindset pervades much of what I do — advising as a business mentor rather than “just” a PR person, tightened discipline in my communications planning and much stronger focus on results rather than activities. The guidance, approach and techniques reinforced throughout the APR process have guided my work to a higher plane, given me added influence and confidence, and helped me advance our profession’s abilities. These APR benefits have been very important to my career.