Tools for Candidates


1) Online Examination Demonstration



When you are done taking the Online Demonstration, come back and give us your feedback.  Thank you!

2) APR Study Guide

A tremendous resource for all APR candidates and Accreditation Chairs. It contains exercises, case studies and insight into modern public relations practices.   And, it’s available at no cost to those pursuing Accreditation and Accreditation Chairs from all Participating Organizations.  

3) APR Online Study Course

The APR Online Study Course is designed to help public relations professionals study at their own pace for the Examination for Accreditation in Public Relations (APR). This course is ideal for candidates who travel frequently, cannot attend in-person study sessions, are not located near in-person study sessions, or simply want another opportunity to practice their skills.  For details, follow this link.

4) Short Bookshelf
Find a list of texts recommended for study.



     

Current APRs

Want to maintain your Accreditation? You'll find the Maintenance of Accreditation Application on our Current APRs page.


Click here to view the newest Accredited members

Winner of the "Show the World Your APR" iPad 2 Giveaway, held in April, during APR month

Jennifer Marie Flowers, APR
Sr. PR Officer
Henry Ford Health System
Detroit, MI

Congratulations Jennifer!

Research on Public Relations Profession
From the Public Relations Practice Analysis survey data, it has become clear that the Accredited in Public Relations (APR) credential remains valuable to those practitioners who earn it; to the agencies, clients and organizations they represent; and, perhaps most importantly, to the profession itself.

The following peer-reviewed articles were published in PR Review.


2010 Practice Analysis: Professional competencies and work categories in public relations today.

Accredited vs. non-Accredited: The polarization of practitioners in the public relations profession

Does Accreditation matter in public relations practice? How age and experience compare to Accreditation.

Meet the Universal Accreditation Board.   
The Universal Accreditation Board is comprised of a diverse range of public relations professionals representing every segment of the profession – from the agency business to the education side to non-profit/association arena.  They work in markets big and small.  Their backgrounds and are testimony to vital role public relations plays in modern society today.  Collectively, they are dedicated to the Accreditation in Public Relations program.  

Over the next several weeks, we’ll host short video profiles of the people behind the APR.  We welcome your feedback.

About UAB

What's in the Examination for
Accreditation in Public Relations?

NEWS

UAB Announces Third Quarter 2011 Results November 2011

Accreditation Events for all Participating Organizations

Participating Organizations

• Agricultural Relations Council
• Asociación de Relacionistas Profesionales de Puerto Rico
• Florida Public Relations Association
• Maine Public Relations Council
• National School Public Relations Association
• Public Relations Society of America(PRSA)
• Religion Communicators Council
• Southern Public Relations Federation
• Texas Public Relations Association

"I've always felt I didn't have a true background in public relations. I came up through Journalism, then went over to "the dark side," as we always called it back then. I learned from others but always felt I wasn't "legitimate." After more than 20 years as a practitioner, I joined a group studying for the APR process. I was the last of my group to take the examination on the last afternoon of the last day I could. What a relief and what a sense of accomplishment I felt when I saw the computer screen that said "passed." I received my pin recently at a PRSA meeting. A little pin on my lapel and it just meant so much. Anyone thinking about doing this should do it!

Jeanie A. Esajian, MA, APR
Deputy Director, Legislation/External Affairs
Managed Risk Medial Insurance Board
Sacramento, Calif.

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