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Stand Out When You Start Out Campaign

The “Stand Out When You Start Out” campaign toolkit is designed to provide public relations professors, PRSSA advisors and students with communication guidance and products that will build awareness and interest in the Certificate in Principles of Public Relations program, drive traffic to the Certificate website and ultimately increase the number of universities/colleges participating in and students pursuing the Certificate in Principles of Public Relations. “Stand Out When You Start Out” campaign launched in October 2016 and the messaging and materials should be used year-round to increase credibility and visibility for the Certificate in Principles of Public Relations within the university system and public relations profession. #StandOutInPR

Toolkit components consist of:

  1. Messaging Planks: Messaging for all communications regarding the Certificate by faculty and student groups.
  2. Resume & Cover Letter Copy: Recommended resume and cover letter copy for students to use upon earning their Certificate in Principles of Public Relations.
  3. Informational One-Pager: One-page informational handout including description, applications steps & FAQs.
  4. Touchpoints, Email 1 and Email 2: Email content for promotion and informational purposes for usage by faculty and professional advisors.
  5. Poster: Poster for display by faculty and student groups.
  6. Web Content: Informational web copy for faculty and students to post on any websites promoting the Certificate in Principles of Public Relations.
  7. Sample Social Media Posts: Ready-made social media postings for faculty and student groups to share. Graphics created to use on PR student group Twitter handles and Facebook pages.
     
    Facebook Graphic:   
    StandOut Facebook     
     
    Twitter Graphic:        StandOut Twitter
     
  8. Email Signatures and Instructions: For faculty/advisors to use to build awareness for the Certificate in Principles of Public Relations. For students, the signatures help you identify yourself as a Certificate recipient. Zip file to download and instructions on how to personalize are available.
  9. Template press releases for universities and students: Use to announce Certificates being awarded for new Certificate recipients and colleges/universities.
  10. Official Seal (PDF or JPG): Faculty members and professionals can proudly display their support of the Certificate in Principles of Public Relations program by placing this seal on their home page, linking to additional online information about the program.

Questions or feedback? Contact accred@prsa.org.

Testimonial

The Certificate in Principles of Public Relations is one way for students to differentiate themselves from the crowd. As programs grow and change, students are looking for additional ways to stand out.  I'm excited that the Universal Accreditation Board developed this credential to help elevate the profession.

Dr. John E. Forde, Ph.D., APR, Fellow PRSA
Prof and Head, Dept. of Communication
Mississippi State University