The “Stand Out When You Start Out” campaign toolkit is designed to provide public relations professors, PRSSA advisors and students with communication guidance and products that will build awareness and interest in the Certificate in Principles of Public Relations program, drive traffic to the Certificate website and ultimately increase the number of universities/colleges participating in and students pursuing the Certificate in Principles of Public Relations. “Stand Out When You Start Out” campaign launched in October 2016 and the messaging and materials should be used year-round to increase credibility and visibility for the Certificate in Principles of Public Relations within the university system and public relations profession. #StandOutInPR
Toolkit components consist of:
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The Certificate in Principles of Public Relations is one way for students to differentiate themselves from the crowd. As programs grow and change, students are looking for additional ways to stand out. I'm excited that the Universal Accreditation Board developed this credential to help elevate the profession.