The “It Takes A PRo” campaign toolkit is designed to provide APR Chairs and their UAB participating organization and Chapter with marketing guidance and products that will shift the general view of the APR program, drive traffic to the APR website and ultimately increase the number of people in your pipeline and sitting for the Examination for Accreditation in Public Relations. “It Takes A PRo” was launched in April 2016 and the messaging and materials should be used year-round to increase APR credibility and visibility within the public relations profession and among other key stakeholders.
Toolkit components consist of:
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Studying for and earning my APR has demonstrated to my coworkers and public relations colleagues that I’m fully invested in my career. I approach my job more strategically and with a higher level of expertise. Moreover, it has paved the way for new professional relationships and friendships with fellow APRs at the Chapter and National levels.