Public relations is not practiced in a bubble. Our profession does not evolve and thrive in an isolated environment. Success takes peers, colleagues and support from all levels. The great thing about help is that is benefits both parties.
Teach, coach and/or mentor an APR candidate to their benefit and yours.
In speaking to prospective employers, I definitely feel more marketable when I am able to mention I am nationally Accredited, especially when more job descriptions call for the APR as a “desired qualification.” The APR process helped me become more strategic, and overall took me to a much higher level in my career.