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Maintain Accreditation

Accredited professionals must maintain their credential and commitment to the sound and ethical practice of public relations. Maintenance can be achieved through lifelong learning, participating in industry events, giving back to local Accreditation programs, or some combination of the above.

Consider the below activities, which both advance Accreditation and help you reach maintenance goals, such as:

  1. Mentoring APR candidates.
  2. Joining Readiness Review panels.
  3. Teaching an APR prep course class at the local level or be an APR Online Course Facilitator.
  4. Speaking publicly or publish on the topic of public relations.

Resources

Testimonial

For me, earning my APR was an acknowledgment of my broad experience, proficiency and commitment to behave ethically in the public relations industry. The APR credential informs the world that I am a professional PR practitioner, not someone who is just “in public relations.” The designation has become increasingly important as I moved into senior-level positions where I assumed more of a counselor role to the C-suite.

Kena Lewis, APR
Director, Public Affairs and Media Relations
Orlando Health
Orlando, Florida