Accredited professionals must maintain their credential and commitment to the sound and ethical practice of public relations every three years. Maintenance can be achieved through lifelong learning, participating in industry events, giving back to local Accreditation programs, or some combination of the above.
Consider the below activities, which both advance Accreditation and help you reach maintenance goals, such as:
For me, earning my APR was an acknowledgment of my broad experience, proficiency and commitment to behave ethically in the public relations industry. The APR credential informs the world that I am a professional PR practitioner, not someone who is just “in public relations.” The designation has become increasingly important as I moved into senior-level positions where I assumed more of a counselor role to the C-suite.