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Certificate in Principles of Public Relations


Stand Out When Your Start Out

Setting yourself apart from dozens or — in some cases — hundreds of other job candidates is a challenge. Fierce competition necessitates you demonstrate a superior knowledge of universal public relations principles.

As you approach graduation, adding the Certificate in Principles of Public Relations to your resume is the leg up you need to secure the position you want. The process, which can be summarized in the four steps below, complements coursework and can be used to finish your college career on top.

The Certificate program is offered at select colleges and universities, and is expanding. The participating colleges and universities include: 

  • Appalachian State University
  • Baylor University
  • Belmont University
  • Drake University
  • Eastern Illinois University
  • Florida State University
  • Illinois State University
  • Kean University
  • Lee University
  • Monmouth University
  • New Jersey City University
  • Roger Williams University
  • San Diego State University
  • Seton Hall University
  • SUNY Plattsburgh
  • Texas State University
  • University of Central Arkansas
  • University of Central Florida
  • University of Colorado at Denver
  • University of Miami
  • University of Wisconsin, Oshkosh
  • Virginia Polytechnic Institute & State University

Universities need to have a faculty coordinator to participate in the program.

Earn the Certificate in Four Steps

It is important to review resources available for all four steps, starting with the Certificate FAQ, before beginning the process.

  1. Review and complete The Certificate in Principles of Public Relations Application.
  2. Work with your university's faculty coordinator to certify eligibility.
  3. Attend a certificate preparatory course or complete the Certificate in Principles of Public Relations Online Study Course.
  4. Study for and complete the computer-based examination.



After graduating, I was interviewed by hiring managers from the United States, Singapore, and Malaysia. Eight out of ten interviewers showed that the Certificate in Principles of Public Relations stood out to them, as they screened my résumé.

KimberleyMartinKimberley Martin
Customer Service Communications Officer
Hospital Lam Wah Ee
Penang, Malaysia


I am really glad I earned the Certificate in Principles of Public Relations. The preparation course connected familiar public relations topics to brand new material I hadn't encountered yet. Passing the Certificate in Principles of Public Relations Examination gave me the confidence I needed and became a huge talking point during job interview.

MaurielleCountsMaurielle Counts
Account Coordinator
Coyne Public Relations
Parsippany, New Jersey