Accreditation in Public Relations + Military Communication (APR+M) improves the military public affairs practice, encourages ongoing professional development and establishes a standard of knowledge within the public affairs community that is transferable to civilian work.
APR+M, a joint effort among the Universal Accreditation Board (UAB), Department of Defense (DOD) and the Public Relations Society of America (PRSA), signifies that an individual, such as those recently granted the credential, meets all the qualifications of Accreditation in Public Relations and has demonstrated additional skills in and nuances of military public affairs.
Explore this website, read the APR+M testimonials, talk to Accredited members of your organization or Chapter and then begin your journey to Accreditation in four steps.
Accreditation in Four Steps
The Accreditation process can be summarized in four steps. It is important to review resources available for all four steps, starting with the process chart, before pursuing APR+M.
Over the past 10 years especially, public affairs practitioners have demonstrated how we contribute to overall military mission success. To keep a seat at the table, it's essential that we remain relevant, and some of that comes from continued education such as that offered through the APR+M process.