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About the UAB

The Universal Accreditation Board (UAB) is a diverse group of educators, military public affairs personnel and public relations professionals who oversee the Accreditation program. Some of their titles say public relations. Others do not. Some work for large organizations in big markets. Others do not. Their diverse backgrounds and various participating organizations are a testimony to the vital role public relations plays today and the varying levels of input that go into Accreditation.

What are the Participating Organizations?

 

What Does the UAB Do?

The UAB is comprised of a chair, vice‐chair and representatives from each public relations participating organization. Our responsibilities include:

  • Developing and implementing policy for the program.
  • Developing and maintaining the Examination for Accreditation in Public Relations.
  • Reviewing appeal cases.
  • Granting Accreditation.

PRSA administers the day‐to‐day operations of the UAB, such as:

  • Application tracking
  • Maintenance renewal

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Testimonial

I have been fortunate to serve on the Universal Accreditation Board, which has been an enlightening experience to teach me about the broad perspectives related to professionalism and the long-term specific procedures in place that have enhanced the APR credential. I encourage anyone interested in growing professionally to pursue the APR!

Dr. John E. Forde, APR, Fellow PRSA
Assoc. Prof and Head, Dept. of Communication
Mississippi State University