Panel Presentation

The Panel Presentation plays an important role in the Accreditation process. It evaluates, through a questionnaire and live presentation, knowledge, skills and abilities that cannot effectively be judged in the computer-based examination.

A panel for a candidate's Panel Presentation is comprised of three current APRs, one of whom serves as chair. They are charged with offering both an accurate assessment of the candidate and to serve as a resource for the candidate, as they prepare for the computer-based Examination.

Who Makes a Good Panelist for the Panel Presentation?

• A demonstrated interest in the Accreditation process
• A reputation for providing fair, unbiased, objective assessments of problems and situations
• Proven skills in mentoring, teaching and coaching
• In‐depth knowledge of the public relations profession
• Familiarity with at least one of the study books from the short bookshelf
• Good decision‐making skills as demonstrated in Chapter business or through work experience
• A dedication to task that allows for thoroughness, timeliness and follow‐up
• A willingness to help others
• Time (about five hours) to commit to helping others

Panel Presentation Video
For APR Panelists and APR Candidates, this video will give you a sense of what to expect when a Panel Presentation is conducted.  (Recorded and produced by CAPIO, 2018.)

Resources

• APR Competencies/KSAs Tested
• APR+M Competencies/KSAs Tested
• APR Panelists Instructions for APR Chairs and Panelists
• APR Panel Presentation Score Forms
• APR+M Panel Presentation Score Forms – for APRs (adding +M)
• APR+M Panel Presentation Score Forms – for "new" candidates