Home Value Why Earn Your APR?

You Know What it Takes. Now Earn It.

Cutting-edge Industry Knowledge and Effective Practices.
Preparation for the Accreditation in Public Relations (APR) is a distinctive opportunity for busy mid-career public relations professionals to refine their skills and delve into their field’s front-line knowledge and effective practices beyond everyday tasks. APR preparation ensures you have the tools to properly navigate challenging responsibilities, the vision to execute a larger strategy, and the expertise to be a thought-leader. This exposure to industry-wide standards and trends will assist you in moving forward confidently and competently in the demanding and dynamic public relations and communications fields.

Identify Strengths and Weaknesses.
Self-assessment activities—as well as the formal assessment itself—inevitably communicate strengths, limitations, and requirements to the individual. The APR process and credential provide a clear report on skills, arming professionals with valuable personalized information to apply toward advancing their present role and future career. Where extra support is needed, the candidate is introduced to a tremendously skilled and experienced network of mentors, providing a lifetime of guidance and expertise.

Recognition.
With so thorough a process, the APR credential is both a professional and personal achievement—a revelation of drive, capabilities, and dedication. Receiving this Universal Accreditation Board (UAB)-administered recognition demonstrates your proficiency and alignment with the cutting-edge PR practices and knowledge that will take you to the next level in your career.

University Waivers for APR
In recognition of the mastery of strategic communication practice, competencies and ethical standards achieved by those who have earned APR, there are several universities that offer waivers for professionals that hold the designation.

APRs can receive advanced standing credit toward a Master's Degree. Special bonus: earning an advanced degree qualifies you for automatic reaccreditation during that three-year maintenance cycle.


Get the APR Quick Start Guide!

It Takes A PRo. The APR is a test - and testament - of your professional expertise, ethics, and personal commitment to the public relations industry. Take the first step. Download your Quick Start Guide today.

Testimonial

My best testimonial comes from a 2004 job interview. The hiring manager knew the value of APR and called me for an initial interview based on not only the strength of my resume, but because I had my APR. While I wasn’t ultimately hired, she said if it was up to her, I would’ve been.

Ann McMillin, APR
Public Relations Manager
University of Nevada School of Medicine
Reno, Nevada

 

Have your own APR+M story to tell?  Email accred@prsa.org