The Panel Presentation plays an important role in the Accreditation process. It evaluates, through a questionnaire and live presentation, knowledge, skills and abilities that cannot effectively be judged in the computer-based examination.
A panel for a candidate's Panel Presentation is comprised of three current APRs, one of whom serves as chair. They are charged with offering both an accurate assessment of the candidate and to serve as a resource for the candidate, as they prepare for the computer-based Examination.
Who Makes a Good Panelist for the Panel Presentation?
Accreditation is the standard for strategic public relations practitioners. It tests a person’s communications abilities from research and strategic planning to implementation, evaluation and ethical conduct.