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Panel Presentation

The Panel Presentation plays an important role in the Accreditation process. It evaluates, through a questionnaire and live presentation, knowledge, skills and abilities that cannot effectively be judged in the computer-based examination.

A panel for a candidate's Panel Presentation is comprised of three current APRs, one of whom serves as chair. They are charged with offering both an accurate assessment of the candidate and to serve as a resource for the candidate, as they prepare for the computer-based Examination.

Who Makes a Good Panelist for the Panel Presentation?

  • A demonstrated interest in the Accreditation process
  • A reputation for providing fair, unbiased, objective assessments of problems and situations
  • Proven skills in mentoring, teaching and coaching
  • In‐depth knowledge of the public relations profession
  • Familiarity with at least one of the study books from the short bookshelf
  • Good decision‐making skills as demonstrated in Chapter business or through work experience
  • A dedication to task that allows for thoroughness, timeliness and follow‐up
  • A willingness to help others
  • Time (about five hours) to commit to helping others

Statistics show a high rate for Advancing candidates from the Panel Presentation. All panelists should review this Panel Presentation Training webinar and FAQ.

Resources

Testimonial

Accreditation is the standard for strategic public relations practitioners. It tests a person’s communications abilities from research and strategic planning to implementation, evaluation and ethical conduct.  

Pete DeLaunay, APR
President
Delaunay Communications, Inc.
Seattle, Washington

   

Have your own APR story to tell?  Email accred@prsa.org