Session 2: Publics and Public Opinion
Handouts Needed:
Public Relations: An Overview (PRSA Foundation Monograph)
   - The Publics of Public Relations (HO #2d)
Public Opinion Process (HO #6)
"The Tipping Point" (HO #7)
Calisthenics #1 - Audiences (HO #4)
Calisthenics #2 - End Result (HO #5)

Session 3: Communications Theory
Handouts Needed:
Shannon and Weaver Model (HO #8)
Shannon and Weaver Model with feedback (HO #9)
Schramm Model (HO #10)
Calisthenics #3 (HO # 11)

Session 4: Research
Handouts Needed:
Exercise: Planned Parenthood (HO #12)
A Graphic Presentation of the Four Step Process (HO #13)
Calisthenics #4 - Research (HO #14)

Session 5: Research Methods
Handouts Needed:
Content Analysis (HO #15)
Table for Determining Random Sample Size (HO #16)
Sample Size and Accuracy (HO #17)
Survey Research (HO #18)
Survey Reserach - Tips for Do-It-Yourselfers (HO#19)
Focus Group Research (HO #20)
Scientific Method (HO #21)
Calisthenics #5 - Research Methods (HO #22)

Session 6: Planning
Handouts Needed:
Lee King Pie Systems Case Study (HO #23)
How to Organize the Public Relations Function (HO #24)
Components of a Public Relations Plan/Communications Plan (HO #25)
Calisthenics #6 - Strategy (HO #26)

Session 7: Diffusion
Handouts Needed:
Chart: Adoption Process & Sources (HO #27)
Chart: Summary, Pattern, Figure 1 (HO #28)
Chart: summary, Adoption Curve, Figure 2 (HO #29)
Summary: Diffusion Process - Text (HO #30)
Calisthenics #7, Applying the Diffusion Process (HO #31)

Session 8: Law and Ethics
Handouts Needed:
Ethics Pocket Card
(Copies of this pocket Card can be obtained by contacting Judy Voss at judy.voss@prsa.org or call 212-460-1480.)

Session 9: Information Technology
Handouts Needed:
Online Resources (HO #32)
Permission Marketing (HO #33)
Technology Lecture Notes (HO #34)
Other Considerations about Information Technology (HO #35)

Session 10: Case Problems
Handouts Needed:
AIDS Activism and Nurses' Residence (HO #36)
Art Gallery Opportunity (HO #37)
Steel Plant and Pollution (HO #38)
New Sanitary Landfill (HO #39)
Association Public Relations (HO #40)
School Public Relations (HO #41)

Session 11: Business Literacy and Financial Literacy

Session 12: Personal Presentation

Session E: Short Exercises

Session P: Preliminary One-Day Workshop
Handouts Needed:
Ethics Pocket Card
A Graphic Presentation of the Four-Step Process (HO #13)
Notes on the Four-Step Process (HO #43)
Ramsey Stell Case Problem (HO #38)
List of Materials in Bookshelf (HO #44)
Detailed Knowledge, Skills and Abilities tested in the Examination for Accreditation in Public Relations with weighting
SQ#R Method (HO#3)
URLs for Session P (HO #47)

Visuals for Session P

All Visuals for Sessions 1-12

Please note: Access to this section is restricted to Accreditation chairs and requires a username and password. 

In this section: