The UAB collects trend data annually in order to understand the practice and the practitioners who undertake the Accreditation in Public Relations process. This data includes surveys sent to every:
This research is analyzed annually and illuminates such things as:
In addition to these practical and applied uses of research to guide the APR process, the UAB actively shares their work with the scholarly community. Academic publications create an opportunity for third-party experts to review the analysis and assumptions of this UAB-collected data, acting as a watchdog to ensure that the highest standards are being upheld. The following peer-reviewed articles were published in PR Review.
The UAB is constantly checking the pulse of issues related to APR, the Certificate in Principles of Public Relations and the examination in general in order to best serve its publics of current and future APRs.