What is APR?
APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.The Value to Employers
Learn why professionals who have earned the APR offer tremendous value
to agencies, companies and associations in the market for new staff.
Interested in APR?
Download an application form
for the Examination for Accreditation in Public Relations and then review Become an APR
Tools for Candidates
1) Online Examination Demonstration
When you are done taking the Online Demonstration, come back and give us your feedback. Thank you!
2) APR Study Guide
A tremendous resource for all APR candidates and Accreditation Chairs. It contains exercises, case studies and insight into modern public relations practices. And, it’s available at no cost to those pursuing Accreditation and Accreditation Chairs from all Participating Organizations.
3) APR Online Study Course
The APR Online Study Course is designed to help public relations professionals study at their own pace for the Examination for Accreditation in Public Relations (APR). This course is ideal for candidates who travel frequently, cannot attend in-person study sessions, are not located near in-person study sessions, or simply want another opportunity to practice their skills. For details, follow this link.
4) Short Bookshelf
Find a list of texts recommended for study.
Want to maintain your Accreditation? You'll find the Maintenance of Accreditation Application on our Current APRs page.
Click here to view the newest Accredited members
Certificate in Principles of Public Relations
Are you a public relations student who is within six months of graduation and a member of your PRSSA or affiliated student chapter? If you pass an examination that tests basic knowledge of public relations principles, you give yourself a leg up on others in the competitive job market. If you include that you passed on your resume, you have an opportunity to explain this Certificate to a potential employer and thereby set yourself apart from others.
Your college or university may be administering the program locally. Talk with your PRSSA adviser or student chapter administrator to find out. For more information, please contact firstname.lastname@example.org.
Research on Public Relations Profession
From the Public Relations Practice Analysis survey data, it has become clear that the Accredited in Public Relations (APR) credential remains valuable to those practitioners who earn it; to the agencies, clients and organizations they represent; and, perhaps most importantly, to the profession itself.
The following peer-reviewed articles were published in PR Review.
2010 Practice Analysis: Professional competencies and work categories in public relations today.
Accredited vs. non-Accredited: The polarization of practitioners in the public relations profession
Does Accreditation matter in public relations practice? How age and experience compare to Accreditation.
Meet the Universal Accreditation Board.
The Universal Accreditation Board is comprised of a diverse range of public relations professionals representing every segment of the profession – from the agency business to the education side to non-profit/association arena. They work in markets big and small. Their backgrounds and are testimony to vital role public relations plays in modern society today. Collectively, they are dedicated to the Accreditation in Public Relations program. See the short video profiles of the people behind the APR.
What's in the Examination for
Accreditation in Public Relations?
UAB Announces 2014 Leadership
UAB Announces 2013 Results
Accreditation Events for all Participating Organizations
"I've always felt I didn't have a true background in public relations. I came up through Journalism, then went over to "the dark side," as we always called it back then. I learned from others but always felt I wasn't "legitimate." After more than 20 years as a practitioner, I joined a group studying for the APR process. I was the last of my group to take the examination on the last afternoon of the last day I could. What a relief and what a sense of accomplishment I felt when I saw the computer screen that said "passed." I received my pin recently at a PRSA meeting. A little pin on my lapel and it just meant so much. Anyone thinking about doing this should do it!
Jeanie A. Esajian, MA, APR
Deputy Director, Legislation/External Affairs
Managed Risk Medial Insurance Board
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