In this section:
Guidelines for using your APR
Maintenance of Accreditation Program
"Accreditation assures that a certain standard of quality is met. In a profession where licensure is not required and many people practice public relations without knowing key competencies and appropriate ethical guidelines for decision-making, earning the APR credential communicates that you have the requisite knowledge for principled public relations expertise and proficiency. This mark of excellence demonstrates to employers that you truly know what it means to be a high-performing, effective, and ethical public relations professional. The most enjoyable part of the study for me was learning more about the rich history and evolution of the public relations profession. I also appreciate the fact that the accreditation maintenance requirements encourage self-improvement through continuous learning. "
— Holly Byars, APR
Soderquist Center for Leadership & Ethics