Becoming an APR

Ready to take the APR Challenge?   Click on the links to the right for the Examination application and detailed information on preparation, the Readiness Review process and computer-based Examination.  Questions?  Send an email to kathy.mulvihill@prsa.org.

"Our clients are Fortune 500 companies and they retain us to find the best talent in the marketplace. We are finding that they are requesting certifications or the willingness to pursue the certifications often times before asking of a Masters degree. The majority of potential candidates believe that the Masters degree is more important but when the certification is obtained first and the Masters degree, it makes the candidate more valuable to the employer. Please pass along this information to your membership and potentials. I thank your organization for assisting in our efforts to find suitable candidates and for delivering an excellent training program to prepare communications professionals for opportunities of growth and advancement."

-- Tanya A. Hinton, CPC President/CEO Diversified Search Services

PowerPoint Presentation: The Value of APR

Find out more about the value of APR. You can download a Power Point version of this document by clicking here.

Consider giving this presentation before your colleagues or at your next Chapter meeting.

Share your APR Testimonial.

Earning the APR is a noteworthy achievement for public relations professionals.  What has it meant to you?  Let us know.  Send us a brief testimonial, and we’ll post your thoughts. 

Please click here to send us an email.  Perhaps you’ll inspire others to pursue Accreditation.

» Main

Competencies / KSAs Tested

FAQs - Accreditation

The Examination for Accreditation

Preparation Resources

Application

Readiness Review Instructions for Candidates

Readiness Review Candidate Questionnaire

Candidate's Process Chart for the Examination for Accreditation in Public Relations

Demo of Examination for Accreditation in Public Relations

"Earning the APR is one of my most meaningful professional and personal accomplishments. By taking a step back from my day-to-day work and examining the theory and the structure to public relations, I am able to practice strategic communications with consistency. A commitment to professional ethics and excellence does not stop when you leave the office. The “four-part communication process,” which includes setting goals, quantifying objectives, and evaluating progress at every step, is applicable to every facet of my life!"

- Joy Bates Boyle, APR