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The Examination for Accreditation in Public Relations Readiness Review Candidate Questionnaire

INSTRUCTIONS

This document is also available in Microsoft Word. This document is available in Microsoft Word.  You will submit four printed copies of your typewritten responses to the Readiness Review Questionnaire no fewer than 15 business days prior to your scheduled Readiness Review Presentation.  Submit your completed document to your local or organizational Accreditation chair.

SECTION ONE: YOUR ORGANIZATION AND YOUR ROLE

This section asks for your response to questions about your current employment in public relations, be it corporate, non-profit, agency or academic. Answer all questions completely and succinctly. There are no right or wrong answers for this section, only truthful and accurate statements.

  1. Describe how your public relations firm, department or other operation is organized. Describe the reporting structure, personnel and the key relevant roles of each person.
  2. Given the current economic climate and present social situations, what is/are the major problem(s)/opportunity(-ies) facing your department, firm or other public relations operation at this time? What about in the next three to five years? Pick and briefly articulate the most significant solution or approach you would recommend to address this opportunity or challenge?
  3. Describe the changes, if any, you believe are needed in the structure/function of your public relations firm, department or operation. Describe the steps you would recommend to implement these changes?
  4. If you were starting a public relations department, academic department or public relations firm today (or starting over again in your organization, institution or firm), what would be your top three concerns or considerations in doing so and what would you plan for addressing them?
  5. Describe what you do each day to contribute to helping your organization to achieve its objectives.
  6. In what ways can you improve your productivity?
  7. Provide an example of when and how you have provided training or mentoring to others, either as a public relations professional or other organizational advisor.
  8. Describe a situation in which you had to deal specifically with the issue of time management in completing a major assignment.

SECTION TWO: YOUR EXPERIENCE

  1. Describe how you planned or participated in the planning of a specific public relations program for your organization or a client. Clearly state the problem or opportunity the program was created to address, the research, the objective(s) of the program and all of the other components of a complete public relations plan. Include specific information to describe your role. If you never have written or participated in the development of a formal public relations plan, develop a program for an organization in which you are or have been involved. Work samples from the plan you describe in this section must be included in the portfolio you will present during the Readiness Review Presentation. 
  2. Describe the research you conducted to develop the plan presented in the first question in this section. If no research was conducted, explain why not. In specific terms, how did the research guide the development of the plan?
  3. Describe how you obtained or participated in obtaining approval for the plan described in the first question in this section.
  4. Describe in detail the process you used to evaluate the outcome of the program described in the first question in this section. Describe the outcomes. (Do not attach work product samples; however you should include them in your portfolio review.)
  5. Describe how you would, if given unlimited resources and authority, improve the process by which public relations programs in your organization are developed, approved and measured.

SECTION THREE: YOUR ASSESSMENT OF YOUR READINESS FOR THE COMPUTER-BASED EXAMINATION

  1. Why have you chosen to become Accredited at this time?
  2. Describe what you have done and what you plan to do to prepare for the computer-based Examination.
  3. Describe your strengths and weaknesses in terms of your experience and examination preparation in each of the major areas of the examination listed below. (For an expanded list click here.)  Use the expanded list to identify the specific knowledge, skills and abilities that will be evaluated within each of these major categories.  Do not respond to each sub-item on the expanded list.)
  • History of and current issues in public relations
  • Management skills & issues
  • Business literacy
  • Crisis communication management
  • Ethics & Law
  • Using information technology
  • Communication models & theories
  • Media relations
  • Research, planning, implementing & evaluating communication programs
  • Advanced communication skills
In this section:

Main

Competencies / KSAs Tested

FAQs - Accreditation

The Examination for Accreditation

Preparation Resources

Application

Readiness Review Instructions for Candidates

Readiness Review Candidate Questionnaire

Candidate's Process Chart for the Examination for Accreditation in Public Relations


Demo of Examination for Accreditation in Public Relations

Testimonial

"My communications career was launched at a time when I believed that APR stood only for Annual Percentage Rate!  It’s funny how far life – and that APR – has already carried me. While my career in journalism was an ideal foundation for a transition into media relations, the breadth of experience I needed to function fully in a public relations role was, in fact, built on my APR. Earning this recognition as a respected practitioner helped expand my knowledge of the field, increased my compensation, and provided an opportunity for me to currently serve as an adjunct professor teaching public relations at the University of Houston. And I have found…the latter may very well be my full-time future. In terms of professional development and continuing education, it’s the best thing I’ve ever done!"

- Catherine Burch Graham, APR

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