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What's in the Examination for Accreditation in Public Relations
The Examination process tests 10 groupings of competencies or knowledge, skills and abilities (KSAs) that were identified through the Universal Accreditation Board's landmark 2000 Practice Analysis. This analysis identified more than 60 subsets of these KSAs that are critical to successful public relations practice.

The Examination is organized around these 10 categories of KSAs. The chart below indicates the percentage of the Examination devoted to each of these categories. Detailed descriptions of the sub-sets of each KSA grouping tested in the computer-based examination are listed separately as Competencies/KSAs tested.

KSA Group

% of the Examination

Researching, Planning, Implementing & Evaluating Programs

30%

Ethics and Law

15%

Communication Models and Theories

15%

Business Literacy

10%

Management Skills and Issues

10%

Crisis Communication Management

10%

Media Relations

5%

Using Information Technology Efficiently

2%

History and Current Issues in Public Relations

2%

Advanced Communication Skills

1%


In addition, each UAB participating organization upholds a code of ethics. These codes of ethics all share common values. In preparation for the Examination, we suggest that you review the code of ethics for your UAB-member organization.

In this section:

Main

Competencies / KSAs Tested

FAQs - Accreditation

The Examination for Accreditation

Preparation Resources

Application

Readiness Review Instructions for Candidates

Readiness Review Candidate Questionnaire

Candidate's Process Chart for the Examination for Accreditation in Public Relations


Demo of Examination for Accreditation in Public Relations

Testimonial

"Completing the voluntary Accreditation in Public Relations process was one of the most rewarding endeavors of my career. In that process, I had the unique opportunity to engage public relations thought leaders, while developing life-long professional friendships that have provided a valuable network for on-going counsel. APR is a mark of distinction separating sound and ethical public relations strategists from the public relations tactician.”

- Jason Mudd, APR
President
The AXIA Public Relations Firm

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