| Home | Become an APR | Current APRs | APR Chairs | Readiness Review Panelists | News | About | Contact |
What's in the Examination for Accreditation in Public Relations The Examination process tests 10 groupings of competencies or knowledge, skills and abilities (KSAs) that were identified through the Universal Accreditation Board's landmark 2000 Practice Analysis. This analysis identified more than 60 subsets of these KSAs that are critical to successful public relations practice. The Examination is organized around these 10 categories of KSAs. The chart below indicates the percentage of the Examination devoted to each of these categories. Detailed descriptions of the sub-sets of each KSA grouping tested in the computer-based examination are listed separately as Competencies/KSAs tested.
In addition, each UAB participating organization upholds a code of ethics. These codes of ethics all share common values. In preparation for the Examination, we suggest that you review the code of ethics for your UAB-member organization. | In this section: The Examination for Accreditation Readiness Review Portfolio Preparation Instructions for Candidates Readiness Review Candidate Questionnaire Candidate's Process Chart for the Examination for Accreditation in Public Relations Demo of Examination for Accreditation in Public Relations Testimonial "Earning the APR is one my most meaningful professional and personal accomplishments. By taking a step back from my day-to-day work and examining the theory and the structure to public relations, I am able to practice strategic communications with consistency. A commitment to professional ethics and excellence does not stop when you leave the office. The “four-part communication process,” which includes setting goals, quantifying objectives, and evaluating progress at every step, is applicable to every facet of my life!" - Joy Bates Boyle, APR |
| Become an APR | Current APRs | APR Chairs | Readiness Review Panelists |
| News | About | Contact |
© 2002,2005 Universal Accreditation Board
Administered by the Public Relations Society of America
33 Maiden Lane, 11 floor, New York, NY 10038-5150