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APR 50th Anniversary Toolkit (Word format) or (PDF format)
2014 is a milestone year for the Accreditation in Public Relations (APR).  The APR was established 50 years ago this year (2014), and APRs across the country have been volunteering time and energy to develop a 50th Anniversary Toolkit. These APRs are passionate about the credential and its value, and hope these tools will assist you in the coming year. 

Demo of Examination for Accreditation in Public Relations
Ever wondered what the examination experience is at a Prometric Testing Center? Take this free Online Demonstration. You will get the look and feel of the real thing.

Examination for Accreditation in Public Relations: The Accreditation Process (PowerPoint Presentation)

Testimonial Ads
Use to promote APR in your newsletters

APR Coach's version  of the candidate APR Study Guide

The following slide presentations were developed by the PRSA Accreditation Marketing Committee to accompany the material contained in the APR Study Guide.  (September 2012)

APR Brochure (Isn't It Time You Earned Your APR: PDF)

Readiness Review Video   
The good, the bad, and the downright ugly! Watch this short video of a staged Readiness Review Panel for a sense of how it should – and should NOT – work.  The Readiness Review aspect of the Examination for Accreditation in Public Relations is the point-of-entry for Accreditation candidates, setting the tone for the process and helping ensure they are sufficiently experienced and as fully prepared as possible for the Examination.  For APR Panelists and APR Candidates, this video will give you a sense of what to expect.  (Recorded at the PRSA International Conference, San Diego 2009.)


APR Leadership Discussion Forum

Please note: Access to this section is restricted to Accreditation chairs. If any questions, please contact:

Kathy Mulvihill
(212) 460-1436

In this section:


Competencies / KSAs Tested


APR Chair's Process for the Examination for Accreditation in Public Relations

Resources and instructions for candidates and Readiness Review panelists

Best Practices Archive

APR Preferred presentation (PPT)

UAB Accreditation Tips & Tools

Explore APR+M (PPT)


"To me, accreditation validates to clients my ability to counsel and understand public relations strategies and programs. It assures clients that I’m committed to and serious about the practice of public relations."

- Kathy Burnham, APR
Vice President
Padilla Speer Beardsley, Inc.

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